Bay Avenue

About the project

Bay Avenue is a prominent retail destination in Dubai, managed by Dubai Holding. The project involved creating a bilingual (Arabic and English) website on Webflow, migrating from an older platform to enhance performance, usability, and SEO. Additionally, the design templates were utilized for two other retail destinations, Bay Square and Souk Madinat Jumeirah, to ensure brand consistency across all three websites.

My role

In this project, I was responsible for developing the new websites from scratch on Webflow. I've used the existing Wordpress site and the existing brand assets as reference. I would enhance the design and functionality on the new version whenever it was possible.

Project scope
Webflow Migration
Technical Support
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One of the major challenges was ensuring the website supported both English and Arabic seamlessly, which required careful consideration of RTL (Right-to-Left) design principles. Additionally, maintaining brand consistency across Bay Avenue, Bay Square, and Souk Madinat Jumeirah websites, while allowing each to retain its unique identity, was a complex task. Coordinating with the SEO team to address and implement their recommendations further added to the project's intricacies.


To overcome the challenges, I leveraged Webflow's localization features to handle the bilingual nature of the site efficiently. Custom coding was used to enhance the site's functionality, ensuring it met all the requirements of Dubai Holding. The design templates created for Bay Avenue were adapted to suit Bay Square and Souk Madinat Jumeirah, maintaining brand consistency while allowing for unique design elements for each site. Collaboration with the SEO team ensured that all SEO-related issues were addressed, improving the site's overall performance and search engine rankings.

The process
The process

One concept, three websites

The Bay Avenue website served as the foundation for creating templates for Bay Square and Souk Madinat Jumeirah. This approach ensured consistency in user experience and design language across the three sites while saving time and resources.

Initial development

The initial phase involved developing the Bay Avenue website, focusing on creating a responsive, bilingual site that was both visually appealing and highly functional. Custom code and third-party integrations were implemented to enhance user experience and site performance.

Adaptation for Bay Square and Souk Madinat Jumeirah

Once the Bay Avenue site was completed, the design templates were adapted for Bay Square and Souk Madinat Jumeirah. This involved customizing content and design elements to reflect the unique identity of each retail destination while maintaining a cohesive brand experience.

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Finished Product

The final product is a set of three visually stunning, highly functional bilingual websites for Bay Avenue, Bay Square, and Souk Madinat Jumeirah. These sites offer an enhanced user experience, improved SEO performance, and a consistent brand presence across all three retail destinations, successfully managed by Dubai Holding.

Links to the three websites:

Bay Avenue

Bay Square

Souk Madinat Jumeirah

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Finished Product
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