Elevate is a next-generation consumer directed benefits platform. The company is co-founded by former ConnectYourCare founder Brian Strom and former Businessolver executive Brian Cosgray. Elevate has raised $12 million in Series A funding, co-led by Greycroft and Norwest Venture Partners, with participation from existing investor Bowery Capital.
Elevat's target audience are well aware of the problems they have. They're already using a legacy benefits platform and know exactly what the shortcomings of those platforms are. Managers in this industry generally prefer sticking to what they know.
So, to convince our target audience to give Elevate a shot, we had to focus on how Elevate's cutting-edge technology and features would solve their existing problems. Instead of focusing on the problem, the pages were structured in a way that put emphasis on how Elevate was a better solution.
Despite being a new company, Elevate doesn't want to be recognized as a "startup". This company is founded by industry veterans who pretty much built the current go-to solutions of the benefits industry. With Elevate, they're introducing a better solutions for the problems that exist with the current legacy benefits platforms.
The overall look and feel of the website has to reflect the fact that Elevate is a new, cutting-edge solution, without being too "startupy".
The main color palette of the Elevate website are mainly blue, black, and white colors, all of which evoke feelings of trust and confidence.
Elevate is a confident brand. They know they're the best, and they're not afraid to call out the competition.
Icons and Illustrations
The icons and illustrations on the Elevate website combine technology with bold colors to give a modern-yet-established look that people would expect from a similar company.