MyCORE is a subscription-based platform that simplifies payroll, benefits, and HR for business owners. This platform also makes it easier for employers to provide better benefits for their teams. Unlike other similar platforms, MyCORE has a more human touch to its services. When you subscribe to one of MyCORE's plans, you'll be working directly with one of their People Advisors. This "human touch" is a key differentiatior for the MyCORE brand.
MyCORE didn't a unique service that didn't exist on the market. However, they did things differently. Their distinct, hands-on arppoach and People Advisors team is what sets their business apart from the competition. MyCORE were launching their website with three main services (payroll, benefits, and HR), and were planning on adding more services later.
To make the services as clear as possible, we decided to present them as "cards" on the homepage. From there, potential clients can explore the service they're interested in by clicking on the card. The services are also accessible from the top nav to make it easy to check those services from any page on the website.
MyCORE also had a unique onboarding process and, for that, it was necessary to have a dedicated process page that explains the what, why, and how of the services.
MyCORE is all about people. The MyCORE team makes things like Payroll, benefits, and HR simple and fun. Their friendliness and hands-on approach are two traits that define their brand. So, their website had to convey those emotions to their potential clients.
Each of the MyCORE services has unique colors. In additions to conveying the friendly nature of the brand by using those cheerful colors, this color coding makes it easier for users to identify different services. The color system is also flexible, which makes it easier to add new services.
Icons and Illustrations
Our hands are unique, and they're a part of what makes us human. The use of hand icons in combination with cheerful illustrations highlights the human and positive aspects of the MyCORE brand. The website also has an extended color palette, which is used for other icons that I've used to highlight the unreserved, chill nature of the MyCORE brand.
I wrote the copy for the websit to make it sound human, and unreserved.
Since MyCORE is all about people and that human touch, the service pages use stock photos that feature people. Human photos also tend to improve conversion rates.